We use them for everything we make, including the body of this message. Yet, we know so little about them. Words. Where does meaning come from? Or betekenis? Or the eppnophonics of a story? Why is writing so hard and reading so easy? A lecture about the process of creation and the education of design. About the flow of language and the typography of text. About bullet lists and code. And what is likely to be the next etcetera.