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Whether you have a product that you want someone to buy, a charity that you want someone to donate to, or a community that you want people to join, getting people to take action means you have to understand the psychology of motivation and behavior. How do you get people to do stuff? Based on her latest book of the same name, in this interactive workshop, Dr Susan Weinschenk shares the research in behavioral psychology and neuropsychology, and how to apply these powerful principles to get people to do stuff.
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