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Iain Tait on the world of digital advertisement

Ad and digital whiz-kid Iain Tait has worked with clients including Coke, Nike, Levi’s and Old Spice. At Here 2015, he delivered a superb talk on the best ways to work with digital, and how to do without being behind the times before you’ve even got past the pitch stage. Content is king, he told us. Amen to that.
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