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Why haven't we 'broken the grid' in interaction design, yet

Through designers’ quest to optimize user experience, we have reached a plateau in site design experimentation. Whether in UX or visual design, most of the solutions have been narrowed down to minimalistic approaches. It seems like we have successfully simplified interactions to the extent of minimalism. Designs and interactions have fallen flat, minimal and somewhat similar wherever we surf. As a duo conversation we will ask: If we have reached consensus—or at least basic tenets—for what makes a digital interaction usable, why haven’t we “broken the grid” and moved further into creating new interactions that make sites unique and different? What is the role of screens in the future of interaction design?
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