This recording is no longer online: Getting More with Content Modeling, Sara Wachter-Boettcher

Mobile is our immediate challenge, but it’s just the beginning of an even bigger content shakeup. To meet the needs of everything from smartphones and tablets to read-later services and wearable tech, we need content that can go more places, more easily. Yet most of our content is currently in fixed pages and documents, locked into just one format and designed for just one destination. Instead of making more content, it’s time we revisit those assets and make them do more for us.